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Pink Chip
PROJECT: Pink Chip
CLIENT: Degrio & UN Women
AGENCY: AKQA Amsterdam
CD: Grace O'Brien
ART DIRECTOR: Sam Rowlands
COPYWRITER: Connor Cunniffe
CRAFT: Emma Nikolovski
Client Director: Hannah Glazebrook
Invest in proof, not bias.
Research shows that female leaders are better for business but markets don’t like them.
In fact, when they’re appointed… biased investors actually sell their shares.
Pink Chip is a first-of-its-kind live index designed to make the success of female leadership impossible to ignore. It reframes moral failure as a financial one and allows investors to see for themselves just how much their bias costs them.
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