Sam is an Australian contemporary Artist and Art Director living in Sydney.

From a working property outside a tiny town called Mandurama, Sam has worked as a fashion designer, UX/UI, print and branding designer before finding her career as an Art Director at M&C Saatchi.

Awarded 1st class honours at UTS University for fashion and textile design, GQ titled Sam one of 'The Menswear Designers to Watch'. 

Sam was offered a full scholarship for a PhD in philosophy at Oxford University UK for her thesis on societal gender and conformity. 

Watching the world turn digital, she completed a Postgraduate degree in UX/UI Web and App design in half the time while working full time at the Grumpy Sailor Agency. She soon after acquired a role at The Works Agency as a UX/UI & Print Designer before becoming an Art Director. 

While constructing multiple light sculptures for Vivid, Sydney fringe festival and Tortuga night studios and working full time, Sam attended and placed top three in Award School. She was approached by Mandie Van Der Merwe and was offered a role at M&C Saatchi.

Sam has recently been awarded a creative finalist for the B&T 30 under 30 awards and has also placed 2nd internationally for the Young Glory competition.

& Awards

AwardSchool || top 3 || 2020 

30 Under 30 award || Creative Shortlisted and finalist || 2021

Young Glory || 2nd Place Globally || 2021

Pitch for business || Won TikTok for M&C Saatchi  || 2021

Art Exhibitions

KVNRM || 2020

Vandal gallery || 2021

Sculpture Events

Tortuga Night Garden || 2018

Sydney Fringe Festival || 2019

Sydney Commune || 2019

Vivid || 2019

Tortuga Fire Garden || 2019


I met Sam while I was running an Award School application workshop. The moment she started talking, I just knew there was something special about her. She’s articulate and smart. I realised since then, that she’s lived many creative lives - fashion, design, UX and now as an art director at M&C Saatchi. This wealth of diverse experiences shines through in the maturity, clarity and downright ‘cool’ Sam brings to every project she touches. Sam is deserving of all the recognition that is sure to come her way.

Mandie van der Merwe

ECD M&C Saatchi 

Sam has been crucial in bringing to life our new uniform designs for BWS. Her creative flair and motivating attitude has really brought an extra element to our work. She has taken so much initiative and is an exceptionally talented artist. We love working with her!

Ken Russell

Head of Marketing, BWS