ABOUT


SAM ROWLANDS - (She/Her)
NATIONALITY: Australian
LOCATION: Amsterdam
FOUNDER: Pink Chip
CURRENT AGENCY: LePub
TITLE: Executive Creative Director
OTHER FACT: Owns a Dingo
CEO and Founder of Pink Chip, a fintech company unlocking women’s economic power through data, and Executive Creative Director at LePub, an international creative and innovation agency.
SAM'S BIO -
Sam Rowlands is a multi-awarded Executive Creative Director at LePub and the visionary founder of Pink Chip, a groundbreaking investment initiative challenging bias against female leadership.
From a rural Australian farm to leading global creative and innovation at the industry's highest level, Sam’s has worked with the likes of Gucci, Nike, and Tourism Australia, bringing strategic creativity, data-driven innovation, and storytelling to the world’s most prestigious brands.
Her work has been globally recognised, earning Cannes Lions, D&ADs, The One Show, Effies, and Webbys, as well as major strategy and impact awards like Fast Company’s World-Changing Idea Awards. With a wealth of experience, Sam has also served as a judge at leading award shows across many categories, including creative excellence, innovation and strategy.
Beyond advertising, Sam is redefining finance. Pink Chip’s US Index, launched in partnership with UN Women, has outperformed the S&P 500 by over 80% in a 4-year period, proving the economic power of female leadership. Featured on Bloomberg, Forbes, and major financial platforms, Pink Chip is shifting investment behaviour with data-driven insights and undeniable results.
A champion for creative and financial equity, Sam mentors emerging female talent and drives change across industries. Her work proves that creativity, strategy, and innovation aren’t just powerful—they’re transformative.
PRESS
EVENTS
ART EXHIBITIONS
KVNRM - 2020
Vandal gallery - 2021
Sydney Fringe Festival || 2019
Sydney Commune || 2019
Vivid || 2019
Tortuga Fire Garden || 2019
Tortuga Night Garden || 2018
SPEAKING EVENTS
Cannes Lions Speaker - 2025
SXSW London Speaker - 2025
Black T-Shirts Podcast Guest - 2025
NY Ad Week Panellist - 2024
The Purse Podcast Guest - 2024
Marketing Report - Guest Speaker 2024
Award school - advice & learnings 2022
JURY
Webby Award Judge - 2024
PHNX Awards - 2024
Cannes Future Lions - 2024
Lovies Awards - 2024
PHNX Awards - 2023
Dutch Creative Awards - 2023
One Eyeland Photography Awards -2023
I met Sam while I was running an Award School application workshop. The moment she started talking, I just knew there was something special about her. She’s articulate and smart. I realised since then that she’s lived many creative lives - fashion, design, UX and now as an art director at M&C Saatchi. This wealth of diverse experiences shines through in the maturity, clarity and downright ‘cool’ Sam brings to every project she touches. Sam is deserving of all the recognition that is sure to come her way.
Mandie van der Merwe
CCO Saatchi & Saatchi