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CRACK OPEN
THE COOLER
PROJECT: Cooler 3.0
CLIENT: BWS & Endeavour X
AGENCY: M&C Saatchi
ECD: Avish Gordhan
GROUP INNOVATION DIRECTOR: Ben Cooper
CREATIVE DIRECTOR: Sharron Edmunston & Brendan Donnely
SNR ART DIRECTOR: Sam Rowlands
COPYWRITER: Angus Loxton
WEB DESIGN: James Jamias
MOTION: Bojan Bojic
PRODUCTION COMPANY: Zoo Republic
ARTICLES:
CAMPAIGN BRIEF
Keeping a third-year running promotion "cool", while fixing all the system bugs and giving the whole thing a new experience, plus a lot more functionality?
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Introducing the Cooler 3.0.
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