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Nike - Art of Touch

PROJECT: The Art of Touch

GCD: Matteo Lazzarini, Alex Rose
ART DIRECTOR: Sam Rowlands
COPYWRITER: Conor Cunniffe

Putting touch on a pedestal.

Germany’s Jamal Musiala is the new face of Nike’s Tiempo football boot, a football boot dedicated to a player’s touch on the pitch.

To mark the occasion we created the Art of Touch, a first-of-its-kind football playground designed to turn a player’s unique touch into a unique work of art. Hosted in a Berlin art gallery, Germany’s best young ballers were invited to put their touch to the test and see it come to life in front of their own eyes.

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