MAKING SPACE

PROJECT: MAKING SPACE
CLIENT: AIME
AGENCY: M&C Saatchi
ECD : Mandie van der Merwe
CREATIVE DIRECTOR: Sam Dickson & Cameron Bell
SNR ART DIRECTOR: Sam Rowlands
TYPOGRAPHY DESIGNER: Sam Rowlands
BRANDING DESIGNER: Sam Rowlands
COPYWRITER: Rubini Gun
PHOTOGRAPHY: Yasmin SUTEJA
TALENT: Olivia Yemi, Drew Jones
PRODUCTION: M&C Saatchi + Aime
ARTICLES:
VOGUE
Some people are given space.
Others have to make their own.
​
And it's usually the young marginalised artists who are the ones shut out of the art world.


The Challenge
AIME, (Australian Indigenous Mentoring Experience), is an award-winning organisation that uses mentoring and imagination to unlock the potential of marginalised youth to create a fairer world. They challenged us with one question, "how do we bring the young artists we work with and the art world together in a way that makes people pay attention?"
We needed something that could house all of their work moving forward while still providing flexibility to let our own creativity shine through - so, we created a platform that could do both.
To “make space” is to find or generate a home within the art world for anything that doesn’t currently have one. The visual identity for Making Space is no different.

Making Space_Sam Rowlands Art Director

Making Space_Sam Rowlands Art Director

Making Space_Sam Rowlands Art Director












