MAKING SPACE
PROJECT: MAKING SPACE
CLIENT: AIME
AGENCY: M&C Saatchi
ECD : Mandie van der Merwe
CREATIVE DIRECTOR: Sam Dickson & Cameron Bell
SNR ART DIRECTOR: Sam Rowlands
TYPOGRAPHY DESIGNER: Sam Rowlands
BRANDING DESIGNER: Sam Rowlands
COPYWRITER: Rubini Gun
PHOTOGRAPHY: Yasmin SUTEJA
TALENT: Olivia Yemi, Drew Jones
PRODUCTION: M&C Saatchi + Aime
ARTICLES:
VOGUE
Some people are given space.
Others have to make their own.
And it's usually the young marginalised artists who are the ones shut out of the art world.
The Challenge
AIME, (Australian Indigenous Mentoring Experience), is an award-winning organisation that uses mentoring and imagination to unlock the potential of marginalised youth to create a fairer world. They challenged us with one question, "how do we bring the young artists we work with and the art world together in a way that makes people pay attention?"
We needed something that could house all of their work moving forward while still providing flexibility to let our own creativity shine through - so, we created a platform that could do both.
To “make space” is to find or generate a home within the art world for anything that doesn’t currently have one. The visual identity for Making Space is no different.
Making Space_Sam Rowlands Art Director
Making Space_Sam Rowlands Art Director
Making Space_Sam Rowlands Art Director