Come and Say G'day
PROJECT: Come and Say G'day
CLIENT: Tourism Austalia
AGENCY: M&C Saatchi
ECD: Avish Gordhan & Mandie van der Merwe
CREATIVE DIRECTORs: Sam Dickson & Cam Bell
ART DIRECTOR: Sam Rowlands
COPYWRITER: Daniel Staundinger
Australia is a country filled with jaw-dropping beauty and a welcoming population but after a long COVID-imposed lockdown, it had been a while since the rest of the planet got to experience all it has to offer.
Say G’Day! is Tourism Australia’s open invitation to the world and takes us on a tour of Austalia’s best locations - all through the eyes of their newest tour guide, Ruby the souvenir Kangaroo.