2021 Young Glory
Young Glory is the Tour de France of advertising competitions, a gruelling 8 briefs in an 8-month competition with briefs set and judged by renowned Creatives all over the world.
Partnered with fellow Art Director Jackson Elliot, we managed to secure 2nd place, a phenomenal result against 85 teams from over 20 countries.
Below are the submissions that picked up points (1 x Gold, 1 x Silver, 1 x Bronze, 2 x Finalist), and a few that we think we should’ve!
BRIEF 2: HELP A LOCAL BUSINESS NEAR YOU
Challenge: Combine your knowledge in design, storytelling and experience to help small businesses near you who’s been affected by Covid-19.
BRIEF 3: DRINK RESPONSIBLY. DON’T BOTTLE YOUR FEELINGS.
Challenge: To help people to not lean on alcohol but to speak up about their mental health and encourage a responsibility towards your drinking habits.
BRIEF 4: ENCOURAGE GEN Z & MILLENIALS TO SIGN UP TO VERO
Challenge: Come up with an idea that would get people to sign up for VERO. You can go serious, or you can go silly. It doesn’t matter, as long as it gets people to think differently about their social networking habits.
BRIEF 5: RAISE ADOPTION FOR CONTACT TRACING APPS
Challenge: There’s no one simple catch-all solution for a global pandemic. But as creatives, we can try to solve tough targeted problems as part of a larger mitigation strategy. This month you’ll be exploring how we might raise adoption of contact tracing apps for use now and for future pandemics.
BRIEF 6: DIVERSIFY THE GREAT OUTDOORS
Problem: Nature is everywhere, but it’s not for everyone. In fact, in the UK only 1% of visitors to national parks are from Black and Minority Ethnic (BAME) backgrounds.
In the US, only 6% of visitors are Black.
Challenge: Come up with an idea that increases Black and minority participation in the great outdoors.
BRIEF 7: NEW NORMAL EVENTS
Challenge: Design an attendee experience for an event of your choice in a way that encourages interaction between IRL attendees and online participants, without compromising either’s experience.
BRIEF 8: SAFE RUSSIAN PROTESTS
Problem: In Russia, there is an ever-increasing clampdown on the freedom of speech and political expression. Today, it's not just the ardent political activists who routinely face jail time, but regular “discontented citizens” as well.
Challenge: Think of a safe, non-political* way to help Russian’s materialize their protest energy.