For the uniform haters.
Art direction, brand identity, fashion design and illustration.
Tasked to create a new uniform range for 9000+ staff.
From the delivery team to management, from socks to pins and high-vis to office wear.
Riddled with the cheek of the hospitality industry and the pride of Australian culture, I created the three illustrations of BWS- One for Beer, one for Wine and one for Spirits.
All with one goal, to re-energise the idea of a uniform.
Giving personality back to the clothing and the staff member.