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A uniform,
For the uniform haters.

Art direction, brand identity, fashion design and illustration. 

 

Tasked to create a new uniform range for 9000+ staff.
From the delivery team to management, from s
ocks to pins and high-vis to office wear.

Riddled with the cheek of the hospitality industry and the pride of Australian culture, I created the three illustrations of BWS- One for Beer, one for Wine and one for Spirits.

All with one goal, to re-energise the idea of a uniform. 

Giving personality back to the clothing and the staff member.